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  1. Responsive search ads are now available to all advertisers, along with new tools
    October 22, 2019
    Responsive search ads use machine learning to deliver relevant messages to your customers. Starting today, responsive search ads are available to all advertisers in all languages, as well as in Google Ads Editor, the API, and the mobile app.  Get started by adding at least one responsive search ad and two expanded text ads per ad group. This has proven to help advertisers reach new customers while delivering great results. For example, Trovit used responsive search ads to drive 44% more incremental site traffic, which resulted in 43% more conversions. To get the most out of your responsive search ads, we’re also introducing two new tools: The Performance column helps identify which of your creative assets are driving results in high volume ad groups. Replace “Low” rated assets with new ad copy to improve performance over time. Keep “Good” performing assets and use “Best” performing assets as inspiration for new ad creative. Ad variations now supports responsive search ads, allowing you to run your own ad copy tests and see how different variations of your ads perform. Best practices If you’re looking for more ways to improve performance, we recommend monitoring Ad strength. Best Practice: Advertisers who improve Ad strength for their responsive search ads from 'Poor' to 'Excellent' see 6% more clicks on average.1 Pair Smart Bidding with responsive search ads to help deliver results that are aligned with your business goals. To learn more about creating effective responsive search ads, check out this helpful guide. Posted by Sylvanus Bent, Product Manager, Google Ads     1Google internal data, Global, June 2019
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  2. 3
    Understand conversions by time with new columns
    October 17, 2019
    Conversion reporting makes it easy for you to understand the value ads generate for your business. To date, Google Ads has always reported conversions by the date your ad was clicked. For example, let’s say your ad was clicked on last week and that traffic converted this week. In this case, both the click and the conversion are attributed to the date of the click. This helps you accurately measure metrics like cost per conversion or return on ad spend–because ad spend is reported based on the time of the click. Starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad was clicked on last week and that traffic converted this week, the new “Conversions (by conv. time)” column will now show a conversion for this week. Standard reporting columns will still count the click and conversion in the previous week. Six new columns are available: “Conversions (by conv. time)” “Conv. value (by conv. time)” “Value / Conv. (by conv. time)” “All conv. (by conv. time)” and “All conv. value (by conv. time)” “Value / all conv. (by conv. time)” These columns help you better understand your conversions and make it easier for you to compare the data with your own numbers. For instance, you can compare your metrics in Google Ads with your business’s sales reports to confirm how many products you sold last month. To learn more about “Conversions (by conv. time),” visit the Google Ads Help Center. Posted by Tal Akabas, Product Manager, Search Ads
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