A new policy on advertising for speculative and experimental medical treatments 4977550256203696919-blid-4649436699482064453

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  1. Optimization score is now available in the Google Ads mobile app
    September 13, 2019
    Optimization score helps you prioritize recommendations for your campaigns so you can achieve your business goals faster and more efficiently. Ranging from 0% - 100%, the score is an easy way to see if your account is set to perform at its full potential. Previously, this score was only available on desktop. Starting today, you can see and act on your optimization score in the Google Ads mobile app. Now, you can review and apply recommendations wherever you are, so you won’t miss out on taking critical action just because you’re away from the computer. In the app, optimization score helps you easily prioritize your most impactful recommendations–such as adding new keywords, opting into Smart Bidding, and removing conflicting negative keywords.   Diesel.ie, one of Ireland’s leading fashion and apparel brands, uses the Google Ads mobile app to monitor campaign performance, get helpful notifications, and make changes on the fly. They used optimization score on the mobile app to prioritize, review, and apply recommendations on their mobile phones. As a result, they were able to more effectively promote their products and promotions—increasing their traffic by 30X year-over-year. To see your optimization score on mobile, download the Google Ads mobile app on >Android or iOS and navigate to the Recommendations page. Use these best practices to get the most out of your account with the Google Ads mobile app. Posted by Ryan Beauchamp, Product Manager, Google Ads
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  2. 2
    Accelerated delivery sunset for Search and Shopping campaigns postponed to October
    September 11, 2019
    Last month, we announced that Standard delivery would be the only available ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. To give you more time to prepare, campaigns and budgets using Accelerated delivery will be automatically switched to Standard delivery starting October 7, 2019. Accelerated delivery will no longer be available after this change. To manage how your ads are delivered throughout the day, we recommend using ad scheduling to increase or decrease bids. If your goal is to maximize performance, we recommend using Maximize conversion value, Maximize conversions, or Maximize clicks bidding to stay within your daily budget. Learn more about Standard delivery in the Google Ads Help Center. Posted by Ramil Sobti, Product Manager, Google Ads
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  3. 3
    A new policy on adve
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Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands. “We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“ - Minu Kim, CEO of Sticky Hands In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation--fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year. In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily: Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more. Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more. User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more. 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