666 tracking helps you measure the valuable ac 4977550256203696919-blid-4649436699482064453

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  1. Get more from Recommendations with new features
    September 25, 2019
    Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.1 To make it even easier for you to act on these suggestions in your account, we’re introducing improved keyword recommendations, a new workflow, and bulk actions. Improved keyword recommendations We’re improving the relevancy and quality of your keyword recommendations–and they’ll only be suggested if they’re projected to drive additional traffic beyond your existing keywords. In addition, keyword recommendations can now contain broad match modifiers. Digital marketing agency Effective Spend (a finalist for Google Premier Partner Awards 2019) regularly uses these new keyword recommendations to save time and cover their most relevant search terms. “The updated keyword recommendation tool has been a highly useful addition to the Recommendations page for our agency. The increased specificity in match type and ad group suggestions have made adding these terms a breeze, and decreased our time allocated to adding new keywords to our current campaign structure.” - Paula Thompson, Digital Media Director Recommendations table view To make it easier for you to view your recommendations and their expected impact, we’ve added a new table view format. You can toggle between the new table view and original card view in the upper right hand corner of the Recommendations page. This new table format helps you prioritize your recommendations at scale with the following features: View and sort your recommendations by largest optimization opportunity See how much your optimization score will change if you adopt a recommendation See a breakdown of scoring and recommendations by campaign Download the table view into Excel Bulk apply and dismiss for manager accounts It can be time consuming to apply each recommendation individually–especially when you have them in multiple campaigns and accounts. To make this process faster, you can now bulk apply or dismiss recommendations at the manager account level2 with a single click. Head to the Recommendations page to check out these new features. Learn more about maximizing your optimization score directly from Google Ads product experts by watching this webinar or reading our best practices guide. Posted by Josh Moser, Product Manager, Google Ads   1. Internal Google data. Only for Search campaigns. 2. Up to 100 MCC accounts
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  2. 3
    Set up conversion measurement as you create a new campaign
    September 20, 2019
    Conversion tracking helps you measure the valuable actions people take on your website after they click an ad, such as a purchase or brochure download. Setting it up is critical to the success of your campaigns, but it can be hard to prioritize—it takes extra time to navigate and complete the process. To make it easier to measure progress towards your defined goals, you can now set up conversion tracking as you create a new campaign. If you don’t have conversion tracking in place when you create a campaign, you’ll see a new step to create a conversion action with default settings based on your goal. You’ll also receive an email with further instructions to complete the setup, such as to place a global site tag or event snippet on your website. To learn more about measuring conversions, visit the Google Ads Help Center. Posted by Jeannie Zhang, Product Manager, Google Ads
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