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  1. rive more conversions with TrueView for action on Google video partners
    July 22, 2019
    Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. And it’s working! In fact, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube. Over the next month, we’re bringing TrueView for action to Google video partners to help you drive leads and conversions on high-quality mobile applications and publisher websites beyond YouTube. All of our partners must comply with Google’s >Video publisher policy and AdMob & AdSense policies, and abide by our Video Ad Safety Promise.  TrueView for action ad shown in mobile in-app interstitial.   With a 90% viewability rate*, Google video partners are helping brands get the business results they need in a cost-efficient way.   Grammarly, the company behind the AI-powered writing assistant, wanted to find additional ways to drive install rates of their extension, while staying within their target CPA. They used TrueView for action on Google video partners to reach new users who were actively researching specific product categories that had proven to work well on YouTube. By opting into Google video partners, Grammarly drove 20% more installs at an 8% lower CPA.   Getting started is simple. For new TrueView for action campaigns, the option to extend your campaign to Google video partners will be selected by default, and for existing campaigns you can simply add Google video partners in your campaign settings. You can also continue leveraging Google audiences you’re already familiar with like Consumer Patterns, Affinity and In-Market Audiences. Learn more about how to opt-in to Google video partners here.  Posted by Armen Mkrtchyan, Product Manager, Video Ads   *Google data, Global, April 2019
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    Parallel Tracking will be mandatory for Display ads starting July 31st, 2019
    July 17, 2019
    Faster mobile sites mean better user experiences and more conversions. Parallel tracking allows for much faster load times than traditional click tracking. Data shows that advertisers who’ve adopted parallel tracking have seen page load time reduced by up to 5 seconds.¹  As previously announced, parallel tracking will become mandatory for all Display campaigns starting July 31st, 2019. If you work with a click measurement provider, reach out to them and ensure that they’re ready for this change. This will help ensure that there’s no disruption to your click measurement system. Parallel tracking for Video campaigns will become available later this year. To learn more about parallel tracking, click here.  Posted by Prashant Nair, Product Manager, Google Ads   ¹ Google Internal Data, September 2018
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  3. 9
    Introducing new audiences for Search
    July 17, 2019
    These days, no two customer journeys are alike; some are short and focused, while others span days or even months. Yet, no matter where they are in their journey, people expect ads that are relevant to who they are and what they’re looking for. In fact, 64% of smartphone users now expect to get information specific to them and their situation while using their device.1 That’s why over the last year we’ve rolled out two new products to help you reach the right customers on Google Search in a privacy-safe way: in-market audiences and detailed demographics. Increasing transparency for personalized advertising While we know people prefer ads that are personalized to their needs and interests, we also know they expect these ads to offer transparency and control. As part of our longstanding commitment to user privacy, we recently announced new tools that provide more visibility into the data used to personalize ads and the companies involved in the process. These are in addition to existing tools like Ad Settings, where users can easily update their ads preferences or opt out of ads personalization all together at any time.  Read our personalized advertising policy to learn more about our standards for what data may be collected as well as which interest categories we do not permit advertisers to use on our services.  Reach the right audience with your ads In-market audiences help you connect with people who are actively considering buying your products or services. StubHub, one of the world’s largest ticket marketplaces, wanted to make it easier for fans to find their next event. With in-market audiences for Search, the brand selected audiences like “Event Tickets” to find people who were searching on Google and also likely to purchase tickets. By focusing on these in-market customers, StubHub saw a 50% increase in both clickthrough rate and conversion rate when compared to its normal search traffic. These in-market audiences now represent 20% of the brand's total conversions on Google Search. Detailed demographics lets your further refine who you show ads to. This can help you reach broad segments of the population that share common traits. For example, if you’re looking to reach college students or homeowners who are searching for what you have to offer. Learn more about adding audiences, like in-market audiences or detailed demographics, to your Search campaigns in the Google Ads Help Center. Posted by Tript Singh Lamba, Product Manager, Search Audiences    1Google / Ipsos, Jan. 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, A18+
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In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily: Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more. Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more. User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more. 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