portant it is to be able to chart performance for two different time periods. That's why we’re 4977550256203696919-blid-4649436699482064453

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  1. Showcase your in-store products on Display with local catalog ads
    August 8, 2018
    You can now build Display ads with local inventory feeds using local catalog ads. With local catalog ads you design the hero image and select the products you’d like to promote. Product details and images will then be pulled from your product feed to create Display ads which will be shown across different websites, blogs and apps. This includes product per-store pricing and inventory information. For example, let’s say a sports gear store has a location in Hawaii and a location in Colorado. Each store has inventory that is unique to their location - the Hawaii store carries surfboards in-stock, while the store in Colorado has snowboards in-stock. The advertiser’s display ads can now feature locally relevant products since local catalog ads draw from store-level inventory data.
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  2. 79
    Become an expert on creative strategy for App campaigns
    August 7, 2018
    App campaigns use ad assets to design relevant ads at scale to promote your mobile app. To help you create effective ad assets for the campaign, we’ve launched a new course called >Ad Assets for App Campaigns as part of our growing app ads education program. In this latest course, you’ll find short, snackable video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and how to use asset reporting for creative insights. Sign up for the >course and earn a certificate today!
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  3. 80
    New security protections for your Google Ads account
    August 6, 2018
    When you use Google Ads, you’re trusting us with sensitive information—which is why it’s important to keep it private and safe. Today, we’re making updates to put you in control of your security and ensure you stay protected. Add an optional layer of security 2-step verification requires Google Ads users to sign in to their account with a password and an additional step, like a text message code or security key. This added layer of security helps keep millions of users safe while using Google products. In the coming weeks, we’ll be improving this protection by allowing you to require 2-factor verification for all users on your Google Ads account. Keep your account safe with 2-step verification Click the tools icon  in the top right corner of your Google Ads account to update your access settings. If you access your account through the AdWords API or Google Ads API, make sure to also update your API access settings. Keep it close to home In the coming weeks, you’ll also be able to control account access invitations by email domain. That means only users with emails registered under a specific domain, for instance examplepetstore.com, can be invited to access your Google Ads account. Take additional steps to secure your account Keeping your information safe means staying up to date with security protections. By applying these recommendations to your Google Account, you can help maintain the security of your ads data. You can also make sure you’re receiving important messages by keeping the email addresses in your Google Ads account up to date. Posted by Anthony Chavez, Director of Product Management
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  4. 81
    Chart time comparison data in the Report Editor
    August 3, 2018
    Report Editor users often tell us how important it is to be able to chart performance for two different time periods. That's why we’re happy to announce that Report Editor charts now support time comparison. This allows you to better visualize your performance, such as how

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Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands. “We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“ - Minu Kim, CEO of Sticky Hands In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation--fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year. In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily: Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more. Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more. User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more. 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