le Ads automate 4977550256203696919-blid-4649436699482064453

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  1. New recommendations added to optimization score
    May 21, 2019
    Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account. You can find your optimization score on the Recommendations page, shown here. The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding new recommendations to optimization score to include: Target ROAS and Target Impression Share Smart Bidding suggestions to help you reach your goals by bidding more efficiently. Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences. Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers. Companies are using recommendations to discover opportunities to maximize their account’s potential: Rakuten, Japan’s largest e-commerce site, uses optimization score to improve day-to-day account management and prioritize opportunities with the biggest return. One recommendation prompted Rakuten to switch to a Smart Bidding strategy, which resulted in a 15% profit increase. Marketing agency AnalyticaHouse has a goal of increasing revenue and reach for one of their clients - DeFacto, one of Turkey’s leading fashion and apparel brands. By implementing the Smart Bidding recommendation, they increased revenue by 141% and return on ad spend (ROAS) by 84%. To see your optimization score, navigate to the Recommendations page in your Google Ads account. Use these best practices to maximize your success on Google Ads with optimization score. Posted by Ryan Beauchamp, Product Manager, Google Ads
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  2. 10
    GML 2019 recap of announcements
    May 16, 2019
    That’s a wrap on Google Marketing Live 2019! Earlier this week, Google unveiled the latest innovations to help you connect with your customers and grow your business. Did you catch the livestream? If not, we’ve got you covered. You can watch sessions on-demand at g.co/marketinglive. And here are the top features we announced during the keynote: 1. Stay on-the-go and in-the-know with updates to the Google Ads mobile app Creation and editing of responsive search ads New recommendations and notifications 2. Promote your business locations with new features for Local campaigns New inventory in Google Maps to showcase your locations in more places Local campaigns available to more advertisers, including small businesses 3. Get discovered in more places with Discovery ads 4. Convey your brand with visual and interactive Gallery ads 5. Improve your reach with custom audiences and the audience expansion 6. Connect with consumers through the new Google Shopping experience 7. Reach more shoppers with updates to Shopping AdsExpanded syndication of Showcase Shopping Ads Optimization for store visits available in Smart Shopping Campaigns New buy-online and pickup-in-store capabilities Shopping campaigns with partners for retailers and brand manufacturers 8. Provide customers with a frictionless mobile experience via app deep linking 9. Use Bumper Machine to easily create 6-second bumper ads for YouTube 10. Hit your goals faster with new bidding controls  We’ll continue to post updates on these announcements so stay tuned!
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19 Smart strategies for growing your app business with ads May 8, 2019 Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. Target CPA bidding, for example, makes it easy for you to find new users who install your app and take an in-app action. To grow profitably, it’s also important to also consider how much revenue you generate relative to the cost of driving those installs and actions. That’s why, you’ll soon be able to bid on a target return on ad spend (tROAS) so you can automatically pay more for users likely to spend more, and pay less for users likely to spend less. If you’re looking for users who will spend twice as much as they cost to acquire, you can set that multiplier for your tROAS bid, and it will find you the right users accordingly. tROAS will be available next month for Google App campaigns on iOS and Android globally. Learn more. Bidding is a great lever to reach the customers you want. The next step is to win and keep these customers’ attention. That’s why we’re giving you new ways to develop and manage your creatives, making it easier for you to show your customers more relevant ads in more places. YouTube–you automatically qualify to promote your app in two new YouTube placements when you have at least one landscape image and one video. The first placement is on the YouTube homepage feed, and the second is on in-stream video. Ad groups–starting later this month, you can set up multiple ad groups in the same campaign and tailor the assets in each ad group around a different “theme” or message for different customers. Learn more. Agency partnerships–we’re teaming up with 8 trusted agencies including Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad and Kuaizi to help you manage creatives end-to-end, from design to reporting. Monetize more easily The second piece to building a profitable apps business is creating a sustainable revenue stream. In other words, you need to keep users engaged with your app, while still monetizing it effectively, which can be tough to balance. That’s why AdMob is investing in automated solutions to help you earn more from your app while delivering a great user experience. Last year we announced a new monetization model called Open Bidding that helps you maximize the value of every impression automatically. Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands. “We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“ - Minu Kim, CEO of Sticky Hands In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation--fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year. In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily: Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more. Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more. User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more. To learn more about how these solutions will help you save time while growing your business, join our ads keynote at 10:30am PDT, Wednesday May 8th at Stage 1 of Google I/O or watch the livestream. Also, stay tuned for more app advertising news at Google Marketing Live, kicking off next week at 9am PDT, Tuesday May 14th. Sign up for the livestream here. Read more 20 Export Google Ads data to Google Sheets May 2, 2019 Do you frequently need to download and share your Google Ads data? You can now export your Google Ads data directly to Sheets and share the Sheet. Posted by Abhishek Kumar, Product Manager, Google Ads Read more 4977550256203696919-blid-4649436699482064453

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