100% by applying or dismissing the recommendations in your account. You can fin 4977550256203696919-blid-4649436699482064453

มาบอกต่อๆๆ งวดนี้ (แอดใบโพธิ์) กับ [มังกรทอง] ได้เลขเดียวกัน 72 งวดนี้จะมาล่างมั๊ย?

 
   


  1. From Target Search Page Location and Outranking Share to Target Impression Share
    May 28, 2019
    Automated bidding helps marketers scale as consumer journeys become more complex. In fact, more than 70% of all advertisers use Google Ads automated bidding today. To meet your growing needs, we introduced Target Impression Share in November 2018 to help you ensure your brand is showing up when customers are conducting important searches. Target Impression Share offers more flexible and granular controls to optimize for your desired impression share and search page location. And you can use “Absolute top impression share” or “Top impression share” to aim for the top of the page using Target Impression Share. Starting in late June, advertisers will no longer be able to add new Target Search Page Location or Target Outranking Share bid strategies. Later this year, existing campaigns still using these strategies will automatically be migrated to the Target Impression Share strategy based on previous target locations and historical impression share.  Posted by Sagar Shah, Product Manager, Google Ads
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  2. 7
    New recommendations added to optimization score
    May 21, 2019
    Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account. You can find your optimization score on the Recommendations page, shown here. The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. We’re adding new recommendations to optimization score to include: Target ROAS and Target Impression Share Smart Bidding suggestions to help you reach your goals by bidding more efficiently. Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences. Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers. Companies are using recommendations to discover opportunities to maximize their account’s potential: Rakuten, Japan’s largest e-commerce site, uses optimization score to improve day-to-day account management and prioritize opportunities with the biggest return. One recommendation prompted Rakuten to switch to a Smart Bidding strategy, which resulted in a 15% profit increase. Marketing agency AnalyticaHouse has a goal of increasing revenue and reach for one of their clients - DeFacto, one of Turkey’s leading fashion and apparel brands. By implementing the Smart Bidding recommendation, they increased revenue by 141% and return on ad spend (ROAS) by 84%. To see your optimization score, navigate to the Recommendations page in your Google Ads account. Use these best practices to maximize your success on Google Ads with optimization score. Posted by Ryan Beauchamp, Product Manager, Google Ads
    Rea

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